Unleash the Colour: Individual trim parts thanks to an innovative printing procedure
Smart fans are creative and love variety. Even now there are barely two smarts that look exactly alike. With Unleash the Colour smart offers a look at further ways of individualizing a smart. For example, at the International Motor Show Frankfurt smart demonstrates how digitization and new printing technologies enable individual small series or individual parts to be quickly and easily realized for the interior.
The entire process is digitized – from the first design draft to the finished individual trim part. To start with a configurator app is used to design selected interior trim parts (air vents, instrument cover and multimedia interface panel) with a motif of the customer’s choice. The entire design can be viewed immediately on a tablet and as virtual reality (VR). The design is then optimized for printing and printed in colour and with tactile effects on the surfaces of the real parts.
Visitors to the smart stand can choose between two levels of individualization:
- choose provides ideas for quick individualization with various design suggestions which can be viewed realistically on a tablet and with VR glasses in the virtual vehicle.
- create takes personalization a step further: visitors can photograph a motif of their choice with the camera of the tablet. The configurator transfers the motif virtually to the trim parts and visualizes it in real time as virtual reality. This enables the visitor to experience the trim parts personalized with their motif in the car with the help of a tablet and VR glasses.
The digital printer is in the direct vicinity of the smart stand in the Mercedes FabLab (level 1). Here visitors can see how the trim parts are printed and find out about the innovative printing process and the technology.