Color Preferences at a GlanceWorld Colors
Axalta’s 2017 Color Popularity report also found:
- White increases two percent to hold its reign for the seventh year.
- At 39 percent, white has grown 10 percent in five years.
- Following the trend of pearl colors being employed on luxury vehicles, white pearl increased four percent while solid white decreased two percent.
- Gray and silver hold steady at 11 percent each, but black continues to decline.
- Blue holds the top spot for the most colorful hue at seven percent.
- White grew two percent and totals 27 percent holding the top preference for eleven years in a row.
- The truck segment is growing and showed a six percent increase for white...especially in solid whites
- The luxury segment saw a five percent increase in white pearl for a total of 29 percent.
- Blue is gaining popularity, especially in the compact /sport segment where it gained six percent to total 16 percent.
- Gray is the rising star in South America moving from 8 percent to 11 percent.
- Red was up four percent this year to nine percent overall.
- Silver continues to keep second place at 22 percent, but white is far ahead at 41 percent total.
- Black and gray tie at 11 percent.
- White remains the top color rising four percent for a total of 32 percent.
- Beige/brown and silver increase in popularity.
- At 20 percent, gray is more popular with Europeans than any other region. Gray’s three percent increase was driven by effect colors.
- For the first time in more than a decade, silver stops its fall and stagnates at 11 percent. Only the Intermediate/ Multi-Purpose Vehicle sector continues to experience a decline.
- The steady increase in blue underlines, that the tendency toward more chroma will return to European OEMs’ palettes. This year, blue could crack the 10 percent hurdle.
- Not surprisingly, white stays on top in China and keeps growing up five percent over last year. White pearl grows six percent with mica and other various flake effects including glass and aluminum flake. Solid white drops just one percent.
- Japan still shows the strongest preference for white pearl at 28 percent up one percent from last year. Colorful versions of blue, red and beige/brown hold steady.
- South Korea sees increases in blue, beige/brown and gray showing trends toward more colorful versions.
- Light colors dominate India: white is 32 percent and silver is 30 percent.
- White rises by two percent with almost half of all vehicles produced (49 percent).
- In contrast, black and silver lose three percent each but defend their second and third place positions.
- With a three percent gain, gray bounces up and reaches double-digits for the first time.
- The region shows a one percent increase in blue and beige/ brown versus a one percent decrease in red and yellow
Axalta’s 2017 Color Popularity report also found:- Worldwide: Building on white’s number one position, a trend has developed of pearl colors sparkling on luxury vehicles. White pearl hues increased four percent in 2017.
- Africa: Up three percentage points, gray enters double digits at 11 percent.
- Asia: White dominates and is the choice on 52 percent of vehicles sold in the region. China has the highest usage of white anywhere at 62 percent. Japan uses more pearlescent white hues at 28 percent.
- Europe: At 20 percent, gray is more popular in Europe than in any other continent.
- North America: Blue is gaining popularity, especially in the compact/sport segment where it rose six percentage points to total 16 percent.
- Russia: The top color, white, increased from 28 to 32 percent, while silver is also up three percentage points.
- South America: Gray is the rising star in South America moving from eight percent to 11 percent.
