02 May PPG 2017-2018 Global Color Trends / Four Themes Four Stories
PPG 2017-2018 Global Color Trends of Four Themes / Four Stories were discussed and aligned during PPG team’s annual meeting, design teams deep dive through consumer insights, analytics, economic indicators, and more to arrive at a common understanding of our future.
Once the directives are clearly identified, the team aims to summarize the entirely of the work with a single word, sentiment, or topic that accurately conveys an overarching message. This year, that word is Pendulum.
Trends are quite similar to Pendulum in that they have a force behind their beginning. Trends move at a steady speed and they eventually slow to a point at which they stop before quickly embarking into another swing. A trend pendulum never swings back to the exact point.
Check the rest of the PPG’s Key Design Trends for Architecture, Consumer Products and Key Trends Drivers here.
PPG’s “Kulture” collection for 2020 Automotive Color Palette for Future Models Inspired by nature, interior and industrial design, fashion, society, international auto shows and new pigment technology can be seen here.
Global Color Trends by Region
- In North America, white remains most popular (23 percent), followed by black (19 percent), gray (17 percent), silver (15 percent), red (10 percent) and blue (8 percent).
- In South America, white leads in popularity (36 percent), followed by silver (31 percent), black (11 percent), gray and red (tied at 9 percent each), and blue (2.5 percent).
- In Europe, white remains most popular (31 percent), followed by black (18 percent), gray (16 percent), silver (12 percent) and blue (9 percent).
- In Asia Pacific markets, white remains most popular (44 percent), followed by black (16 percent), natural and silver (tied at 10 percent each), and gray (7 percent).