09 Aug Adidas and Parley for the Oceans made with Eco Textile
Adidas and Parley for the Oceans made with Eco TextileThe Adidas shoe was unveiled at a press conference which anticipated a bigger event organized by Parley for the Oceans and titled ‘Parley for the Oceans x COP21 – Oceans. Climate. Life.’
The UNxParley event included an intimate press gathering where adidas Group Executive Board member responsible for Global Brands Eric Liedtke and Parley for the Oceans founder Cyrill Gutsch talked about the partnership and showcased a unique prototype product. adidas created a world first with a shoe upper made entirely of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets. Parley’s partner organization Sea Shepherd retrieved the nets after a 110-day expedition tracking an illegal poaching vessel, which culminated off the coast of West Africa.
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